E-Commerce Group — Est. 2020

We Build & Scale
E-Commerce Brands.

A UK-based portfolio company that launches and grows e-commerce brands. We combine deep web development expertise with e-commerce experience to build products that bridge physical and digital.

Our Brands → Get in Touch
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About

Where E-Commerce Meets Software

Accelevate was founded in 2020 with a clear thesis: the best e-commerce brands are built at the intersection of software development and commercial experience. We launch and grow brands that combine physical products with proprietary digital platforms.

Every brand in our portfolio is powered by technology we build in-house — from custom storefronts and web applications to AI-driven tools that give us an edge. That combination of technical depth and e-commerce know-how is what sets us apart.

We launch brands. We build the technology. We grow both.

2020
Established
4
Portfolio Brands
5+
Years Active
100%
Built In-House
Portfolio

Four Brands. One Philosophy.

Each brand operates independently but shares the same foundation: proprietary technology built in-house, combined with deep e-commerce experience.

01
FlagshipOwn Platform

Swipe Metal UK

The UK's premium destination for custom metal cards, powered by our own proprietary website and design platform. From NFC-enabled business cards to bespoke bank cards, loyalty cards, and gift cards — fully custom, manufactured-to-order designs for individuals and businesses.

Proprietary Website NFC Enabled B2B & B2C Batch Manufacturing
swipemetal.co.uk →
Swipe Metal UK
02
New LaunchOwn Platform

Zoomi

Smart pet wearables and health tracking for the modern pet owner. Zoomi combines IoT hardware with a custom-built web platform and subscription app to monitor activity, health metrics, and location. A true physical-meets-digital product.

Pet Wearables Health Tracking Custom Web Platform
zoomitag.com →
Zoomi
03
MarketplaceEtsy

Metal Card People

Consumer-level custom metal cards sold through Etsy. Metal Card People brings the premium card experience to a wider audience at accessible price points, tapping into the world's largest handmade and custom goods marketplace.

Consumer Market Custom Designs Accessible Pricing
Visit on Etsy →
Metal Card People
04
Social CommerceTikTok Shop

Pet Supply UK

A fast-growing pet supplies brand selling through TikTok Shop. From beds and treats to grooming products — Pet Supply UK reaches millions of pet owners through social commerce, viral content, and influencer partnerships.

Social-First Wide Range Content-Led Growth
Visit on TikTok →
Pet Supply UK
Expertise

Where Software Meets Commerce

Our unique advantage is combining web development and software engineering with hands-on e-commerce experience. We build the technology and grow the brands.

Web Development

We build proprietary websites, web applications, and digital platforms in-house. Our brands run on technology we own and control.

SEO, AEO & GEO

From traditional search to AI-powered discovery. We rank our brands on Google, ChatGPT, Gemini, and Perplexity.

AI & Automation

Custom AI tools and automation that give our brands an edge — from product development to marketing and operations.

E-Commerce Growth

Marketplace strategy and multi-channel selling across Etsy, TikTok Shop, and our own direct-to-consumer platforms.

Founders

Built by Operators

Two founders who build and operate every brand hands-on. No board. No committee. Just execution.

Callum King

Callum King

Co-Founder & Director
  • 6+ years in e-commerce
  • Built a successful Airbnb business
  • Specialist in SEO & Google Ads
LinkedIn
Pawan Julani

Pawan Julani

Co-Founder & Director
  • 5+ years in e-commerce & tech
  • Software development background
  • Specialist in SaaS businesses
LinkedIn
Contact

Let's Talk Growth

Whether you want to collaborate, partner, or grow your brand — we're open to a conversation.

United Kingdom
hello@accelevate.uk